Why E-Marketing?
E-mail marketing is one of the most effective ways to generate measurable results and build strong customer relationships. Benefits include:
- build and reinforce brand awareness
- acquire and retain customers
- enhance client relationships
- cost-effective
- increase sales
- build top-of-mind awareness in your customer
- at a typical cost of only a few cents per message, a bargain compared to traditional
direct mail
response rates on e-mail marketing are strong, ranging from 5-35% depending
on the industry and format (compare to response rates for traditional mail
averages in the 1-3% range)